Tuesday, September 4, 2007
DEVELOPER
Now i am a developer . Now I am working on ASP.net . But I have still interesest in SEO so i am updating this.
Tuesday, July 31, 2007
SMO BLOGS to read
http://www.leemccoy.co.uk/index.php // a cool blog
http://www.watblog.com/?content=detail&id=932
http://www.blogopreneur.com/
http://www.inaminuteago.com/mindtracks
http://ypnblog.com/blog/2007/07/09/optimizing-for-social-media/
http://blog.arhg.net/2007/06/yahoo-try-again-to-define-smo.html
http://www.creeper-seo.com/
http://ray963.spaces.live.com/Blog/cns!8ECAFEC9BD4D5C45!212.entry
http://www.seoscribe.com/?p=21
http://www.socialmediablog.co.uk/
http://newmediaetc.blogspot.com/2007/07/social-media-optimization-tips.html
http://www.dailyblogtips.com/101-blog-tips-i-learned-in-2006/
http://rohitbhargava.typepad.com/weblog/2006/08/5_rules_of_soci.html
101 Blog Tips
- if you are not, start blogging today
- write about something that you love
- if you are serious about blogging buy your own domain
- make sure your domain name is equal to your blog name
- use a short and easy to remember name
- use Wordpress
- use Wordpress plugins
- blog with consistency
- write at least 5 posts a week
- proofread
- proofread one more time
- interact with other bloggers
- leave meaningful comments
- leave funny comments
- leave the first comment
- backup your blog
- get rid of the sidebar calendar
- choose your niche wisely, not too big and not too small
- participate in online forums
- put a link on your signature
- use blog carnivals
- content is king
- customize your blog template
- use trackbacks
- simplicity is the way to go
- leverage social bookmarks
- join a blog network
- write “Top 10″ lists
- use tags
- use pings
- write “How to” articles
- make your posts scannable
- list your blog on directories
- ask questions to your readers
- use Feedburner
- use sense of humor
- be generous
- encourage readers to subscribe
- have some spare posts for emergencies
- encourage readers to digg your posts
- put an RSS subscription icon on every single page
- use “series” of posts
- return comments
- return links
- use readable fonts
- gather .edu and .gov backlinks
- break long posts in more parts
- experiment with different revenue sources
- write “pillar articles”
- use Google Analytics
- study those numbers
- use email interviews
- be yourself
- avoid duplicate content
- use an RSS reader
- read as much blogs as possible
- focus on timeless content
- have an “About” page
- have a picture of yourself on the “About” page
- crate your own “Advertise Here” page
- use meta tags wisely
- learn the basics of SEO
- use pictures whenever possible
- create value for your readers
- place ads wisely
- be patient
- consider getting a co-blogger
- submit your articles to directories
- share what has worked for you
- share what has not worked for you
- read Problogger.net
- do not clutter your sidebar with icons
- get rid of looooong blogrolls
- experiment with Google Adsense
- experiment with Text-Link-Ads
- link to other blogs as often as possible
- make it easy for visitors to contact you
- use titles effectively
- offer email subscriptions
- always answer to questions
- always answer to comments
- use Technorati
- enable subscription to comments
- offer useful tools or resources
- write with a personal touch
- become an expert on your niche
- do not rely on “linking posts”
- always give your opinion
- use simple colors
- participate in blogging projects
- get to know other bloggers personally
- list your best articles
- have a voice
- organize your categories
- talk directly to your readers
- make your URL structure efficient
- put functional links on your footer
- mention your sources or references
- do monthly roundups
- consider adding podcasts
- create a “101 list”
Social Media Optimization (SMO) vs. Social Media Marketing (SMM)
SMO refers to the process of refining a website (optimizing it) so that it’s awareness and content are easily spread through social mediums and online communities by users and visitors of the website. This can include anything done “on-page” such as improving the design and usability of the website so that it becomes more compelling to users, in an effort to help them spread it through social media sites. The simplest example of SMO is represented by all the “digg this” and “add to delicious” icons and links that are all over the web today.
SMM on the other hand plays more of an active role in relation to social media by referring to the creation and distribution of content and other messages through the social web by some form of viral marketing. This can be anything from creating compelling content that gets bookmarked and even hits digg’s homepage to spreading a viral video by putting it on YouTube and other social media websites. It’s about the things that are done off-site, for example, participating in online communities where your customers hang out would be an active role that falls under SMM.
SMO - Social Media Optimisation - Introduction
The Basics:
- Backlinks (Websites that link to your site)
- Traffic (Visitors to your site, for this post, we will exclude search engines from this term)
- Branding (Basically a service, product or even a concept that you can distinguish from the many others)
- Community Interaction (Interact with other users online throughout the globe, gathering feedback, ideas, responses)
Ever heard the terms SMO or Social Media mentioned? Where does it fit into the grand scheme of things? How do I benefit from using it? What does it exactly do? How do I start?
Tagging
This is done once you submit “content” to any community site, such as YouTube, MySpace, Flickr, etc. The “content” may be anything from a video clip, audio, Podcast, article or a small review of something. Once you have almost completed the process of submitting your “content”, you are able to add Tags (labels) that are meant to be related to the “content you have submitted. These help to identify the “content” you have submitted, and make it searchable to other users within the site. This can be done anonymously, or by creating yourself a profile within the site, preferably create a profile when you are looking at this from a SMO point.The profile will allow you to interact with other members within these sites. Higher “ranked” profiles within these sites will hold more weight on the “content” they submit, meaning it will be more accessible to other members, even “rank” slightly higher. To sum up, tagging, is basically labelling your “content”.
Digging
Not the best word to describe this, but possible the easiest way to understand (South Africans, even surfers will possibly understand easier, with the word being used as slang for “like”). Sites such as Digg, Technorati, etc. The basic idea of this, is that you submit your “content” where other community members may “Digg” your “content”, i.e., vote for it. The more votes your receive the higher the rank for the “content” and the chances of it appearing within the front page of the site, in a featured section, which will allow almost everyone visiting to see your “content” and view it, which in theory provides you with more traffic. Users are also able to make comments about the “content” submitted.
Blogs
Possibly the easiest way to enter into the online social community, allowing you to have your own “online diary” as I would describe, where you can literally write about anything you want. Blog about new industry happenings, release news about new company services, etc. Readers are also allowed to post comments about each post, providing feedback = community interaction. For the average website owner, a Blog is a means in which to add content online that you would normally not on your business website, a small rant about services within the industry, personal reviews on certain things, etc. which in the SEO field would provide a link back to your website, helping it within the search engines, even as another source for visitor referrals.
Social Networking/Community Sites
There are a fair number of these sites out there such as YouTube, MySpace, Flickr just to name a few, each with there own little unique twist appealing to certain people. YouTube is more your online video sharing site, MySpace providing you with your own online profile about yourself, allowing you to add friends and post messages to them within your friends list. Flickr, more of a photo sharing site. Within all these sites you are able to create your own unique profile, with a nickname, and communicate with people all over the world. Sharing news, ideas, chatting and getting feedback on certain ideas, etc. With a MySpace profile you are able to create bulletins, which when posted are seen on all your friends bulletin boards for them to click, read, follow, visit, and send replies = Community Interaction, time consuming for some. There are many of these sites available, with no limit to how many you can join, and they are absolutely free to join and use, just trend lightly according to the Terms of Conditions, when you have the sudden urge to start “spamming”.
Conclusion
If you are indeed interested in making use of Social Media, having a website is not enough. You will need to ensure that the content on your site is easily accessible and distributable on the web. Providing the 3rd party scripting to create links that allow others to “Digg” or even Blog about the “content” within a few clicks is a start.
Provide “content” that will appeal to users; be ready for the negative feedback. Users are fickle, what they like as “hot and happening” now, could be hated within a matter of hours. Social Media communities are also not a perfect system, as the can be misused by others, even scammers. It also allows you to gain feedback from community members to products, services to pro’s even con’s. Ultimately offering you a chance to increase brand awareness, previously only for those companies with vast amounts of money to spend on advertising, etc.
P.S.
Remember that SMO compliments your online marketing strategy, SEO, the same as the way PPC and SEO compliment each other. Using all of these will provide you with an all round online marketing solution. The online world changes each day, so I’ve tried to keep the above as down to basics as possible with regards to SMO, there are so many other opportunities available when it comes to Social Media, that covering them all would be extensive, and they change so quickly, it would be old within a matter of days, the basics are usually a stepping stone for greater things.
Social Media Optimization
Social media optimization refers to making a web site or blog more adaptable to social media. It involves adding compelling, dynamic and fresh content on a regular basis—stuff like tip sheets, how-to’s, white papers, podcasts or videos can be especially sticky, can get more links to and help drive better ranking among search engines and specialty sites such as Technorati or Blogpulse. Other examples of SMO include the implementation of links to social media web sites to make tagging, sharing book marks (del.icio.us, Add to MyYahoo!), and voting for content (Digg, Reddit, Netscape) by visitors easier.
Top 25 SEO Blogs
I love rankings, what can I say. After I published the “Top 25 Blogs About Blogging” list I thought that someone would replicate it for the SEO sphere. But no one did, so here we go again.
This list was made using pretty much the same algorithm (only small modifications were made, mainly due to the fact that SEO blogs are more popular). Once again the list should be useful because it is based on objective factors. There are many “Top SEO Blogs” lists around the web, but most of them are based on the preferences of the author.
The Top 25 SEO Blogs list, instead, ranks the blogs according to their Google Pagerank, Alexa rank, number of Bloglines subscribers and Technorati authority. Each factor has a score from 0 to 10, and the maximum score for each blog is 40. Details about the algorithm can be found below the table.
| #1 | Search Engine Land | 7 | 10 | 9 | 10 | 36 |
|---|---|---|---|---|---|---|
| #2 | SEOBook | 6 | 10 | 10 | 10 | 36 |
| #3 | SEO Moz | 5 | 10 | 10 | 10 | 35 |
| #4 | Matt Cutts | 7 | 10 | 8 | 10 | 35 |
| #5 | Search Engine Watch | 7 | 10 | 10 | 7 | 34 |
| #6 | Search Engine Roundtable | 7 | 10 | 8 | 8 | 33 |
| #7 | Search Engine Journal | 7 | 8 | 9 | 8 | 32 |
| #8 | Online Marketing Blog | 6 | 7 | 7 | 10 | 30 |
| #9 | Pronet Advertising | 7 | 7 | 5 | 10 | 29 |
| #10 | Marketing Pilgrim | 7 | 8 | 6 | 8 | 29 |
| #11 | SEO Chat | 6 | 10 | 4 | 6 | 26 |
| #12 | Search Engine Guide | 7 | 8 | 4 | 6 | 25 |
| #13 | SEO Blackhat | 6 | 8 | 6 | 5 | 25 |
| #14 | Stuntdubl | 6 | 6 | 6 | 6 | 24 |
| #15 | Graywolf’s SEO | 6 | 7 | 4 | 7 | 24 |
| #16 | SEO by the SEA | 6 | 4 | 5 | 5 | 20 |
| #17 | Link Building Blog | 5 | 5 | 5 | 4 | 19 |
| #18 | Jim Boykin | 5 | 6 | 4 | 4 | 19 |
| #19 | SEOpedia | 6 | 5 | 4 | 4 | 19 |
| #20 | DaveN | 6 | 5 | 4 | 4 | 19 |
| #21 | Bruce Clay | 5 | 7 | 3 | 3 | 18 |
| #22 | Blue Hat SEO | 4 | 6 | 3 | 4 | 17 |
| #23 | Tropical SEO | 5 | 5 | 3 | 4 | 17 |
| #24 | SEO Refugee | 5 | 6 | 1 | 3 | 15 |
| #25 | Small Business SEM | 5 | 4 | 3 | 3 | 15 |
Blogs considered: the list considers only blogs that have a high percentage of SEO-related content. Topics might range from SEO news coverage to general SEO discussion and link building.
Google Pagerank (0 to 10): the actual Pagerank was used on the algorithm.
Alexa Rank (0 to 10): Ranges were determined based on the Alexa Rank (i.e., 100k and up, 80k-100k, 60k-80k, 40k-60k) and each range was assigned a number (1 to 10).
Bloglines Subscribers (0 to 10): Subscriber ranges were determined (i.e., 1-50, 50-100, 100-150, 150-300) and each range was assigned a number (1 to 10).
Technorati Authority (0 to 10): Ranges were determined based on Technorati’s Authority rank (i.e., 1-125, 125-250, 500-750,750-1000) and each range was assigned a number (1 to 10).